Cotton’s 24 Hour Runway Show

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When it comes to clothes, cotton is the first choice fabric for 82% of Americans, according to research from Cotton Incorporated. Cotton Inc. is showing just how versatile the fabric is as part of its Road to the Runway program, culminating in Miami in March, which will showcase cotton style across the different regions of America.

Hosted by Bill and Giuliana Rancic, the show will feature 1,440 looks – one per minute over 24 hours – including current American cotton trends for every part of the day and occasion in a fashion fan’s life, whether it be hitting the gym, going to work, enjoying a night out on the town or even attending a formal event. Other fashion icons slated to make special appearances at the show include actress Camilla Belle; author, fashion designer and television personality Lauren Conrad; comedian and television personality Michael Yo; and fashion journalist and television personality Louise Roe.

On Friday, March 1, starting at 8 PM ET on Ocean Drive between 8th and 9th Street, Cotton’s 24 Hour Runway Show will open to the public and highlight 1,440 looks inspired by America’s style. Join us for an evening of music and fashion with DJ Ross One and DJ IRIE spinning beats as models walk the hottest trends down the catwalk from nighttime chic to daytime glamour. Can’t make it to Miami? You can follow the action on Twitter @CottonFashion with the hashtag #Cotton24Hours.

I am so excited to attend this event & I hope to see you on South Beach!

For more information, please view the invitation below & visit


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