Swim Sanctuary

MIAMI, FL – JULY 21: A model walks the runway during the SWIMMIAMI Prey Swim by Audrina Patridge Resort 2018 Collection fashion show at The Tent on July 21, 2017 in Miami, Florida. (Photo by Rodrigo Varela/Getty Images for Prey Swim By Audrina Patridge)

It’s that time again! Time to break out your most comfortable shoes and some fab street style outfits to prepare for Swim Week. Formerly Mercedes-Benz Fashion Week Swim, SWIM MIAMI, Funkshion Swim and several other names, the tents are up and South Beach is ready for a hot & sweaty weekend of fun.

Honestly, I miss the old days when you would just set up camp at The Raleigh Hotel and go back and forth btwn the two tents. Suboo, Beach Bunny, Caffe, 6 Shore Road, Mara Hoffman…so many amazing names used to grace those tents. Now it’s pretty much all over the place…with the main “Paraiso” tent on 21st and Collins Avenue being the central hub, so to speak. Many other events are happening around town at the  Faena, W South Beach, etc. Paraiso will feature top brands such as Monday Swimwear, Aguaclara (my fav from last year), Monica Hansen, Acacia & more.

Most events are still by invitation only, but there are some parties and trade shows that are open to the public. For more information, visit Fashion Week Online here.

Fashion Week Online also shows the most robust schedule of fashion shows that will be taking place over the next 4 days. You can view it here.

Happy swimming and I’ll see you on South Beach ! ~xo, J~ 🙂


PARAISO is the brainchild of two of the industry’s most respected leaders – Sam Ben-Avraham and Aleksander Salé-Stojanovic. As the founder of Atrium, PROJECT and Liberty Fairs, and with current ventures including Kith and WeWork, Sam brings true visionary talent and entrepreneurial acuity to the project. Salé, the founder of FUNKSHION, first opened the door of Miami Beach to the best of the fashion industry, is also a member of Production Industry Council (PIC) of Miami Beach and is deeply connected to all aspects of tourism, culture and economic development in the area.

A model walks the runway at AGUACLARA fashion show during FUNKSHION Swim Fashion Week at Funkshion Tent on July 22, 2017 in Miami Beach, Florida.


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