Amoura, Bringing Style from Egypt to Miami

meaning-of-the-color-turquoiseTurquoise is one of the oldest known stones and was used in many pieces of jewelry in ancient Egypt and identified as a symbol of wealth and friendship. This stone is believed to be a protection from harm and if given a turquoise by a friend it will protect the wearer from negative energy and bring good fortune. Many believe that turquoise takes on the characteristics of the owner and that it is an excellent conductor for general healing of many illnesses.

Turquoise is just one of the many stunning stones incorporated into Amoura, a Miami based collection of jewelry, bags and scarves with one thing that certainly will not see elsewhere…. “Made in Egypt.” logoAfter years of being fascinated by the history, legends, culture, monuments, temples, and artwork of this gorgeous country, Amoura founder Julie Acosta decided to make the journey she had dreamed about her entire life. After spending weeks immersed in the culture, she returned home to Miami with many treasures and the idea of Amoura was born. With her co-founder in tow, Acosta decided to make 2 trips to Egypt each year to do the buying, with the items being sold through her online store, trunk shows, and local Miami boutiques.

Each item is hand sewn, woven and beaded in Cairo and Luxor, Egypt by a group of women who depend on the commerce of tourists to make a living. These women are empowered by the ability to make a living providing these gorgeous pieces to those of us here in America who can only dream of visiting Egypt one day. Amoura is truly helping these women one bead at a time.

For more information, visit the Amoura main site here and connect with their social media savvy owner on Facebook, Instagram, Pinterest, Tumblr and Twitter.


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Fashion & beauty for the ultimate label lover. Marketing Director. Philanthropist. Beach lover.

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